One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. While […]
Analytics 360: Tracking Web Performance From Start to Finish Read More »
I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google
It had been a few months since I looked in my Google webmaster tools account. All the sites IÂ own and operate are in this account and it’s rare for me to not be checking this account, but for some reason I just haven’t done it the past few months. When I log-in I can
Tip O’Neil said “all politics is local”. Well, all search is going local as well. Being visible on Google local map searches is very important. The first step is of course to submit your local business listing to Google’s Local Business Center (LBC) . But what if you have multiple locations? It can be very
Adding Multiple Business Locations to Google Maps (LBC) Read More »
One of the things that irks me these days is the tendency for people to pronounce things dead. The idea being that some radical change is occurring or has occurred rendering something obsolete. This old something must now in fact be pronounced dead. This pronouncement is given even though this old something has been so
It’s been crazy busy around here the past few weeks and for good reason. The whole thing came to a head over the past few days. Because in the last two days I launched all 21 videos for Sabdamala.com to hundreds of prospects. So, in the last 48 hours I had to coordinate a free
Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting. Placement Bidding – The natural inclination of
Optimizing Your Pay-per-Click (PPC) Campaign – Part 2 Read More »
If you run a pay-per-click (PPC) campaign then you need to constantly optimize its performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you
Optimizing Your Pay-per-Click (PPC) Campaign – Part 1 Read More »
It can be a marketers worst nightmare or it could be a great boom! However, the ability to see what others have experienced on a website can be very valuable. Many times I go to a website and while digging around I wonder how others may have used this information or what their experience may
Yesterday NPR’s All Things Considered included a rather humorous segment by Andrei Codrescu. He had a rather amuzing and yet philosophical take on Google, Facebook and all this new media stuff. You can listen to it on NPR’s website, but here is a section that I found rather funny and interesting: My regular e-mail now
