Tip O’Neil said “all politics is local”. Well, all search is going local as well. Being visible on Google local map searches is very important. The first step is of course to submit your local business listing to Google’s Local Business Center (LBC) . But what if you have multiple locations? It can be very […]
Adding Multiple Business Locations to Google Maps (LBC) Read More »
One of the things that irks me these days is the tendency for people to pronounce things dead. The idea being that some radical change is occurring or has occurred rendering something obsolete. This old something must now in fact be pronounced dead. This pronouncement is given even though this old something has been so
Keeping Track of the Dead Read More »
It’s been crazy busy around here the past few weeks and for good reason. The whole thing came to a head over the past few days. Because in the last two days I launched all 21 videos for Sabdamala.com to hundreds of prospects. So, in the last 48 hours I had to coordinate a free
Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting. Placement Bidding – The natural inclination of
Optimizing Your Pay-per-Click (PPC) Campaign – Part 2 Read More »
If you run a pay-per-click (PPC) campaign then you need to constantly optimize its performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you
Optimizing Your Pay-per-Click (PPC) Campaign – Part 1 Read More »
It can be a marketers worst nightmare or it could be a great boom! However, the ability to see what others have experienced on a website can be very valuable. Many times I go to a website and while digging around I wonder how others may have used this information or what their experience may
Yesterday NPR’s All Things Considered included a rather humorous segment by Andrei Codrescu. He had a rather amuzing and yet philosophical take on Google, Facebook and all this new media stuff. You can listen to it on NPR’s website, but here is a section that I found rather funny and interesting: My regular e-mail now
New Media as Vast Wasteland Read More »
When you’re setting up a pay-per-click campaign you have many choices on where and how you’d like your ads to appear. Many people (due to budget limitations) opt-out of Google’s content network (these are sites which have agreed to display Google Ads). However, research is showing that this could be a mistake. The numbers are
Google’s Content Network Delivers Read More »
Seth Godin says it like it is in this video. Seriously though, if you think about it, networking whether online or offline has never been about who collects the most business cards, Facebook friends or Twitter followers. It’s always been about helping people and finding a way to contribute to others in a way that
Seth Godin On Social Networking Read More »
No more blah with Gmail. You can finally get rid of that boring blue – light blue theme on your Gmail. Until now GMail has oozed engineer all over when it comes to its designs. From the log-in screen to the layout, it screamed “made by engineers for engineers.” Now I have nothing against engineers,
Finally!!! Themes for Google Mail Read More »
