I’m really curious to see how Microsoft and Yahoo merge their two independent PPC systems. Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your AdCenter account will not be affected but if you have a Yahoo Search Marketing account […]
Merging Bing AdCenter and Yahoo Search Marketing Read More »
An online community is an interactive group of members joined together by a common interest. An online community can be one of the most powerful tools a marketer can deploy for retention, word of mouth marketing, and market insight. To host a successful community it is important to focus on objectives, chart a road map,
Driving Customer Engagement Through Online Communities Read More »
It had been a few months since I looked in my Google webmaster tools account. All the sites IÂ own and operate are in this account and it’s rare for me to not be checking this account, but for some reason I just haven’t done it the past few months. When I log-in I can
Tip O’Neil said “all politics is local”. Well, all search is going local as well. Being visible on Google local map searches is very important. The first step is of course to submit your local business listing to Google’s Local Business Center (LBC) . But what if you have multiple locations? It can be very
Adding Multiple Business Locations to Google Maps (LBC) Read More »
Bid management is not as critical as it used to be and I’ve made this point many times with clients. But you don’t have to take my word for it anymore. Jason Tabeling over at Search Engine Watch recently wrote an excellent article on why bid management is not as important as it used to
Forget all the social media hallopa for a second. Most business owners, and I’ve talked to a lot of them, want their site to rank well on Google searches. Often times they’ve spent some money building a website but their web developer (read: second cousins 17 year old stepson) isn’t experienced enough to get their
Small Business Guide to Search Engine Optimization (SEO) Read More »
It’s been crazy busy around here the past few weeks and for good reason. The whole thing came to a head over the past few days. Because in the last two days I launched all 21 videos for Sabdamala.com to hundreds of prospects. So, in the last 48 hours I had to coordinate a free
Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting. Placement Bidding – The natural inclination of
Optimizing Your Pay-per-Click (PPC) Campaign – Part 2 Read More »
If you run a pay-per-click (PPC) campaign then you need to constantly optimize its performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you
Optimizing Your Pay-per-Click (PPC) Campaign – Part 1 Read More »
I’ve gotten to know Nipa Shah over the past year and have greatly enjoyed our growing relationship. Even though its only been through Twitter, I’ve learned a lot from her expertise as a social media practitioner and online marketing expert. Not only is she an Internet Marketing expert but she is also the founder of
Socializing With Online Marketing Expert Nipa Shah Read More »
