If you run a pay-per-click (PPC) campaign then you need to constantly optimize its performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you […]
Optimizing Your Pay-per-Click (PPC) Campaign – Part 1 Read More »
I’ve gotten to know Nipa Shah over the past year and have greatly enjoyed our growing relationship. Even though its only been through Twitter, I’ve learned a lot from her expertise as a social media practitioner and online marketing expert. Not only is she an Internet Marketing expert but she is also the founder of
Socializing With Online Marketing Expert Nipa Shah Read More »
The Social Media blog carnival rolled into Phoenix, Arizona this week and its been a week of great entertainment. Who want’s to be in Phoenix at the start summer you might ask – but hey why not? It’s a dry heat :-). Plus it’s online – and it’s not like you had to endure the
I am not known to display romantic flair. I should though. I’m sure Aimee would appreciate it more if I did. However, I’m coming around. In fact to get into the spirit of Valentines this year I submitted my romantic music stack as part of the Share the Love competition sponsored by SearchMe. I’m not
Just came across a post on SEO Shark where industry heavy hitters talk about the most enduring search engine optimization (SEO) myths. Rand Fishkin from SEOMoz kicks off the list with his top three: 1. Meta Keywords are still useful (they’re definitely not). See Meta Keywords Tag 101. 2. Keyword Density is a factor in
Time for a marketing blogosphere roundup. Where I bring you the constant variety of tips, tricks, news and opinions so you don’t have to wade through the overgrowth that is the marketing blogiverse. Don’t like the auto bailout? Well Scott Montey, the social media guru at Ford, gives you tips on “How You Can Use
I just read about a store in the Tokyo area that has not had a customer since 1972. Amazing to think that it is still in business, bu that is besides the point. It’s a broom store and the article states that perhaps the reason for no business is due to the fact that it’s
There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency
This from the NYTimes today, a spam gang bust: The Federal Trade Commission won a preliminary legal victory against what it called one of the largest spam gangs on the Internet, persuading a federal court in Chicago on Tuesday to freeze the group’s assets and order the spam network to shut down. The group, which
As I’m preparing for my October 14th presentation on developing an effective social media strategy, I’ve been doing a lot of research. Consequently I’ve come across some very interesting news stories on the current state of social media. Some pretty good news and articles in fact. One that particularly caught my attention is from the
