Marketing

A Blog about Blogging (Why should my practice be blogging?)

In 2015 pretty much everyone has a blog. However, there’s a huge difference between your nephew’s tumblr account or your friend’s stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be the goal of every business blog. However, a blog that […]

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Driving Customer Engagement Through Online Communities

An online community is an interactive group of members joined together by a common interest.  An online community can be one of the most powerful tools a marketer can deploy for retention, word of mouth marketing, and market insight. To host a successful community it is important to focus on objectives, chart a road map,

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Design Connection: Marketing Design and Creativity at Its Best

Creativity isn’t necessarily my strongest traits. Not at least in the traditional sense. I can be creative looking at analytics and numbers or in problem solving. However, when it comes to art, design and “creation” itself I’m pretty thin. That doesn’t mean I can’t tell when something is creative and impressive. I certainly can and

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Difference Between a Page and Profile on Facebook

Every business is now rushing to develop profiles on social networking sites and jump start their marketing in Web 2.0. However, there are certain technical features about setting up a  business presence on Facebook which you need to be aware of before you jump in and start.  So, before you spend countless hours frustrated, take

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