Marketing

A Blog about Blogging (Why should my practice be blogging?)

In 2015 pretty much everyone has a blog. However, there’s a huge difference between your nephew’s tumblr account or your friend’s stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be the goal of every business blog. However, a blog that

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Driving Customer Engagement Through Online Communities

An online community is an interactive group of members joined together by a common interest.  An online community can be one of the most powerful tools a marketer can deploy for retention, word of mouth marketing, and market insight. To host a successful community it is important to focus on objectives, chart a road map,

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Design Connection: Marketing Design and Creativity at Its Best

Creativity isn’t necessarily my strongest traits. Not at least in the traditional sense. I can be creative looking at analytics and numbers or in problem solving. However, when it comes to art, design and “creation” itself I’m pretty thin. That doesn’t mean I can’t tell when something is creative and impressive. I certainly can and

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