I know infographics are all the rage these days and everyone seems to love them. I struggle  to understand why people love them so much because quite frankly I don’t like them. They might look pretty,colorful and appealing, but in terms of conveying information they’re not very easy to use.  The only infographics I’ve liked are […]
An online community is an interactive group of members joined together by a common interest. An online community can be one of the most powerful tools a marketer can deploy for retention, word of mouth marketing, and market insight. To host a successful community it is important to focus on objectives, chart a road map,
Driving Customer Engagement Through Online Communities Read More »
This is a hilarious collection of “problems” that is always grayed out and shown in a dark light on infomercials. Its overly dramatized for a purpose – otherwise who’d by the snuggie? Take a look and enjoy:
Problems That Aren’t Problems and How Infomercial Products Solve Them Read More »
Creativity isn’t necessarily my strongest traits. Not at least in the traditional sense. I can be creative looking at analytics and numbers or in problem solving. However, when it comes to art, design and “creation” itself I’m pretty thin. That doesn’t mean I can’t tell when something is creative and impressive. I certainly can and
Design Connection: Marketing Design and Creativity at Its Best Read More »
Yesterday I attended the Get Motivated business seminar. I was really looking forward to the event and enjoyed many of the speakers. There were some big names speaking and it was my first time seeing them live. While I would rate the overall experience as “so-so”, I loved hearing from Kurt Warner, Krish Dhanam, Phil
What does this say to you? To me it says, when you find a successful formula don’t mess with it. H/T: Consumerist
I guess being unemployed does have its upside – as long as it’s not for too long I guess. And if you’re a social media savvy creative type with a background in PR, Marketing, advertising, writing, web design, graphic design and happen to find yourself out of work – you’re in luck. They’re casting for
Every business is now rushing to develop profiles on social networking sites and jump start their marketing in Web 2.0. However, there are certain technical features about setting up a business presence on Facebook which you need to be aware of before you jump in and start. So, before you spend countless hours frustrated, take
Difference Between a Page and Profile on Facebook Read More »
Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I’ve included my thoughts on the image – click to enlarge): I wonder what her open rate is
Time for a marketing blogosphere roundup. Where I bring you the constant variety of tips, tricks, news and opinions so you don’t have to wade through the overgrowth that is the marketing blogiverse. Don’t like the auto bailout? Well Scott Montey, the social media guru at Ford, gives you tips on “How You Can Use
