The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I have found this feature to be somewhat useful because experimenting with ad position is a fundamental […]
Position Preference in AdWords is Being Retired Read More »
I only saw this today, so it’s new to me, but this provides some very relevant facts about online search behavior. Worth watching:
Metrics on Search Behavior for 2010 (via Google) Read More »
If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining
How Google AdWords Ranks Search Ads Read More »
Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, I
A Review of Search Marketing and Social Media in 2010 Read More »
I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google
Sponsored Link in Local Listings Read More »
I’m really curious to see how Microsoft and Yahoo merge their two independent PPC systems. Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your AdCenter account will not be affected but if you have a Yahoo Search Marketing account
Merging Bing AdCenter and Yahoo Search Marketing Read More »
Tip O’Neil said “all politics is local”. Well, all search is going local as well. Being visible on Google local map searches is very important. The first step is of course to submit your local business listing to Google’s Local Business Center (LBC) . But what if you have multiple locations? It can be very
Adding Multiple Business Locations to Google Maps (LBC) Read More »
Bid management is not as critical as it used to be and I’ve made this point many times with clients. But you don’t have to take my word for it anymore. Jason Tabeling over at Search Engine Watch recently wrote an excellent article on why bid management is not as important as it used to
PPC Bid Management Not As Critical Read More »
Content Nazi Cartoon by HubSpot, originally uploaded by HubSpot. NO RANK FOR YOU!
Content Nazi (No Rank For You) Cartoon by HubSpot Read More »
It’s been crazy busy around here the past few weeks and for good reason. The whole thing came to a head over the past few days. Because in the last two days I launched all 21 videos for Sabdamala.com to hundreds of prospects. So, in the last 48 hours I had to coordinate a free
