After some good holiday rest and relaxation, the start of the year is a great time to review your internet marketing and SEO strategies. What’s working? What’s outdated? What easy things can you do to make an immediate impact? While it would take a bit of digging on an individual basis to find out everything […]
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A large and seemingly always expanding aspect of search engine optimization (SEO) is local search. What is local search, you ask? Local search is centered around Google Maps and in turn, Google My Business listings. A large portion of local search comes from mobile searchers using google maps or the map pack that appears at
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The short and simple answer? Yes, your website should absolutely have a blog! Whether you’re a traditional brick and mortar small business or an ecommerce shop, blogging will increase the number of eyes on your website. More eyes generally means more dollars–whether that’s through ad revenue, online sales, or general exposure. So they key questions
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Securing your site (SSL) is becoming more urgent by the day Many of you know by now that having your site secured with secure socket layer (SSL or HTTPs) is common practice and mandatory for all websites that handle sensitive information like passwords, credit cards and personal information. However, the theory that Google might be aiming
If you read our most recent (and most important) article relating to Google’s new mobile search index, you already have an idea as to what you need to be focusing on in early 2017. However, there are a few SEO tactics you can employ to try and sneak your way quickly up the rankings during
Holiday SEO Tips for the Year End Push for Page One Read More »
To this point, Google has always maintained a single search index for both mobile and desktop sites. Meaning regardless of what type of device you searched from, you essentially saw the same results–with the exception of the recent bump for sites with the “mobile-friendly” label in mobile search. However, that’s all about to change. In
Google recently released it’s latest algorithm update: Penguin 4.0. While Google likes to pick innocuous sounding animal names like Penguin and Panda, if you’re on the bad side of one of these seemingly cute animals, your website rankings surely won’t be so cute. This new, “real-time” algorithm update’s goal is to scour the web for
Google’s Algorithm is Changing: Fear the Wrath of the Penguin Read More »
While looking forward to the rest of Fall and the new year, it’s a good time to reflect on some of the more interesting internet marketing stats that defined the Summer of 2016. So before you make any major decisions on the trajectory of your general business and marketing strategies for 2017, review the stats
It’s the age of instant gratification, let’s face it. Beauty and design are certainly important, but there are few things about a website that will annoy your audience more than slow load times. Fair or not, amazing features be darned, above all else your prospective clients, customers or patients expect a fast loading website that
It’s been clear for several years now that Google is the top dog in the world of search engines. But that doesn’t mean the competition has stopped waging the war nipping at empire Google’s heals like the pesky resistance. Search Engine Optimizers have always focused heavily on Google, but that doesn’t mean we should be
